Under the principle treating people well and with respect is the hallmark caring and respectful.
On the left hand side is a researcher. She's an Asian lady wearing a blue shirt with a name badge pinned on, and is carrying a blue folder. Her speech bubble says 'We will work with you to understand your needs. We will care for you and the information we are given about you'.
On the right hand side is a research participant. He is wearing a yellow beanie hat and a green hoodie, and carrying a red rucksack over one shoulder. His speech bubble says 'I am treated as an equal. I feel safe, respected and cared for'.