Trust, Altruism, Social Inclusion and BAME Blood Donor Recruitment

• Research type

  Research Study

• Full title

  Trust, Altruism, Social Inclusion and BAME Blood Donor Recruitment: Donor and Non-Donor Attitude Survey 1

• IRAS ID

  260894

• Contact name

  Eamonn Ferguson

• Contact email

  eamonn.ferguson@nottingham.ac.uk

• Sponsor organisation

  University of Nottingham

• Duration of Study in the UK

  0 years, 11 months, 29 days

• Research summary

  Title:
  Trust, Altruism, Social Inclusion and BAME Blood Donor Recruitment

  Why is the Study Being Conducted:
  The primary research objective of this study is to better understand why Black, Asian and Minority Ethnic (BAME) community members are less likely to give blood. With the ultimate goal of advising the NHSBT on ways to improve their current marketing and recruitment campaigns aimed at BAME communities or suggest new avenues for recruitment.

  A problem facing blood services worldwide is the low number of Black, Asian and Minority Ethnic (BAME) community members who give blood. This poses a significant and clinical problem for treating diseases like sickle cell disease (SCD) and Thalassaemia that have a higher prevalence in BAME communities. To date no unique motivators for BAME, compared to non-BAME blood donors, have been identified. However, altruism emerges as a dominant motivation across communities and offers two insights for addressing this problem. First, in BAME communities altruism is associated with community helping, but in non-BAME communities with helping strangers. Second, BAME communities report lower levels of trust (a fundamental building block of altruism) towards the blood service. Such distrust is associated with lower social inclusion and reduced blood donation. We propose to develop a better understanding of the multi-dimensionality of trust with respect to blood donation and its links to social inclusion and blood donation. This information should lead to strategies to enhance and strengthen successful NHS Blood and Transplant (NHSBT) campaigns to encourage BAME donors as well as blood donors in general.

  Who will be asked to take part in the study:
  Blood donors and non-blood donors, from both BAME and non-BAME communities, sampled through the NHS Blood and Transplant (NHSBT) register (for donors) and a market research company and community groups (for non-donors).

  Where and How will we do the research:
  We will be collecting, anonymous survey data, from an online questionnaire asking blood donors and non-blood donors, from both BAME and non-BAME communities to tell us how they feel with respect to levels of trust with healthcare, including NHSBT, social isolation and racial discrimination as well as attitudes towards recent political events such as Brexit.

• REC name

  London - Central Research Ethics Committee

• REC reference

  19/LO/0470

• Date of REC Opinion

  15 Mar 2019

• REC opinion

  Favourable Opinion