Targeting health Interventions to BAME communities (COBHAM Study) V1.4
Research type
Research Study
Full title
Developing and delivering targeted SARS-CoV-2 (COVID-19) health interventions to Black, Asian and Minority Ethnic (BAME) communities living in the UK. The COBHAM Study
IRAS ID
300755
Contact name
Aftab Ala
Contact email
Sponsor organisation
Royal Surrey NHS Foundation Trust
Clinicaltrials.gov Identifier
132810, Edge ID
Duration of Study in the UK
0 years, 2 months, 31 days
Research summary
People from Black, Asian and Minority Ethnic (BAME) communities are more likely to die of COVID-19 and are less likely to take up vaccination. We have developed, with the help of people from the Black and South Asian communities, films and leaflets to promote COVID-19 protective health behaviours including testing and vaccination (one for the Black community and one for the South Asian community). This project is a rapid evaluation of the films and leaflets, which are due to be disseminated through national platforms (NHS England, NHS digital and Public Health England) local and regional community networks, publicised using social media and other advertising platforms, imminently.
The evaluation will assess how people from the Black and South Asian communities understand and interpret the messages and whether it is having the intended effect.
We will also consider it important to understand health professionals’ experiences of offering the intervention.We will do this by carrying two focus groups with members of the Black and South Asian communities. Through primary care practices, we will then carry out a survey of confidence in the COVID-19 vaccination, vaccination intentions and other protective behaviours among Black and South Asian communities and then offer them the opportunity to look at the film and leaflet. A week later we will resurvey them to find out whether confidence, intentions and behaviours have changed, and what they thought of the film and leaflets.
Following this we will carry out interviews to understand more about what people from the targeted communities thought of the film and leaflet. We will also interview health professionals to understand more of their experiences of offering these.
The results will help us to understand the potential effects of the films and leaflets on the population and understand whether they are likely to offer value for money.
REC name
London - Brighton & Sussex Research Ethics Committee
REC reference
21/LO/0452
Date of REC Opinion
17 Jun 2021
REC opinion
Favourable Opinion