Targeting health Interventions to BAME communities

• Research type

  Research Study

• Full title

  Developing and delivering targeted SARS-CoV-2 (COVID-19) health interventions to Black, Asian and Minority Ethnic (BAME) communities living in the UK. The COBHAM Study

• IRAS ID

  292576

• Contact name

  Aftab Ala

• Contact email

  aftabaala@gmail.com

• Sponsor organisation

  Royal Surrey NHS Foundation Trust

• Clinicaltrials.gov Identifier

  132810, EDGE ID

• Duration of Study in the UK

  0 years, 3 months, 0 days

• Research summary

  We have developed, culturally sensitive interventions to provide information and advice on protective behaviours, testing and vaccination for people from Black and South Asian populations. The intervention comprises short written materials (key guidance documents), which will be made available in multiple languages and short films (~3 minutes) aiming to promote COVID-19 protective behaviours, testing and vaccination for people from Black and South Asian communities in the UK. The interventions include simple, direct, reassuring messaging from members of the communities, including celebrities from the Black and South Asian community.

  There are several dissemination methods for interventions which will be evaluated which include: bulk personalised text messaging at GPs, opportunistically in GP and practice nurse consultations, community pharmacy/champions and faith leaders, Public Health England networks and via the Futures NHS collaboration platform. Many of these ways of dissemination will utilise social media (e.g. YouTube, Facebook, Twitter Instagram, WhatsApp), of which NHS digital will house the films and key guidance documents.

  This project will evaluate:
  • whether the interventions changes attitudes, intentions and behaviours to implementing protective measures against COVID-19.
  • the feasibility and practical issues of the dissemination methods for the films
  • Factors associated with vaccine uptake/ refusal

• REC name

  London - London Bridge Research Ethics Committee

• REC reference

  21/HRA/1834

• Date of REC Opinion

  30 Apr 2021

• REC opinion

  Unfavourable Opinion