Fun and Fit Norfolk (Version 1)

• Research type

  Research Study

• Full title

  Fun and Fit Norfolk. Evaluating Different Methods of Recruiting and Engaging Inactive Individuals into Sport

• IRAS ID

  145180

• Sponsor organisation

  Active Norfolk

• Research summary

  Fun and Fit Norfolk. Evaluating Different Methods of Recruiting and Engaging Inactive Individuals into Sport

  Physical inactivity is one of the leading causes of death globally. As little as 30 minutes of moderate intensity physical activity (PA), 5 times a week has been proven to help manage and prevent numerous chronic conditions. In England approximately a third of adults are insufficiently active. There is therefore a need for efforts to promote PA in inactive individuals in order to gain positive public health benefits.

  The purpose of the project is to provide evidence for future PA interventions by evaluating different methods of recruiting inactive people into sport. The project has been funded by Sport England, Active Norfolk, Norfolk County Council and Public Health Norfolk and will aim to identify adults across Norfolk who are inactive and recruit them into a variety of activities using the following methods:

  • a. Active: Activity Recommendation by GP’s and Pharmacists
  • b. Semi-active: Lifestyle groups (e.g. Slimming clubs and Smoking Cessation)
  • c. Passive: Mass marketing (mailing, social media, advertising).

  Once recruited participants who meet the eligibility criteria of doing less than 30 mins/week of PA will be able to sign-up for a 10-week course in the activity of their choice.

  Data Collection:

  Before: Baseline data will be collected using a questionnaire and will include demographic and participant information, method of recruitment and measures of physical activity.

  During: Throughout the intervention uptake and participation will be monitored using a register.

  After: Follow up physical activity data will be collected using questionnaires at the end of the course and at 6 and 12 month intervals. Satisfaction with the intervention will also be measured upon completion of the intervention and used to improve later interventions for this population.

• REC name

  East of England - Cambridge Central Research Ethics Committee

• REC reference

  14/EE/0004

• Date of REC Opinion

  17 Feb 2014

• REC opinion

  Further Information Favourable Opinion